Women Empowerment: UMED Mission, Rani Durgavati & Tribal Welfare
Women Empowerment: UMED Mission, Rani Durgavati & Tribal Welfare
Women self-help groups (SHGs) and targeted tribal welfare form the social backbone of Maharashtra's inclusive growth strategy. By moving from micro-credit subsistence toward institutional market linkage and asset ownership, programs like UMED and the Rani Durgavati Scheme are transforming rural livelihoods.
1. UMED Mission: The Rural Women SHG Revolution
Implemented under the Maharashtra State Rural Livelihoods Mission (MSRLM), known popularly as UMED:
The UMED Mall Innovation: Solving the Market Bottleneck
The fatal flaw of many SHG programs across India is credit saturation without market access. Rural women produce pickles, spices, handicrafts, and apparel, but face predatory local middlemen.
The Maharashtra Solution: The state approved the establishment of UMED Malls across 13 pilot districts (including Pune, Thane, Nagpur, Chhatrapati Sambhajinagar). These malls serve as permanent, air-conditioned retail emporiums, exhibition centers, and digital logistics hubs connecting SHG brands directly with urban consumers and corporate procurement channels.
2. Rani Durgavati Women Empowerment Scheme: Tribal Inclusivity
3. Tribal Development Geography in Maharashtra
Maharashtra hosts the second-largest tribal population in India (over 10.5 million citizens):
4. Green Maharashtra Campaign (Harit Maharashtra Abhiyan)
- UMED mobilized 6.60 lakh SHGs across 64 lakh families, facilitating ₹44,251 crore bank credit and 26.19 lakh Lakhpati Didis.
- UMED Malls were sanctioned across 13 pilot districts to provide dedicated retail marketing and branding for SHG goods.
- Rani Durgavati Women Empowerment Scheme funds the mandatory beneficiary margin money for tribal women under welfare schemes.
- Green Maharashtra Campaign reported planting 9.88 crore trees toward its 10 crore afforestation target with geotagged monitoring.